A Closer Look At The PBA Community - Part 3 of 4
Seeing their faces light up always made me smile. It felt like we were doing something truly special. So, when we decided to create the PBA community, I couldn't help but wonder… What is the best way to integrate live, personalized coaching into our program? Live coaching has always been a game-changer for our students.
A Closer Look At The PBA Community - Part 2 of 4
My Instagram followers were mostly friends from high school and college, and it felt like the same 15 people were liking my posts. I felt like I couldn’t talk to my friends about this because none of them were creating content, and I had this hunch they might not understand. Then, I joined PBA. And life would never be the same.
A Closer Look At The PBA Community - Part 1 of 4
Before we launched the PBA community, we hosted something called “The PBA Challenge” - students would share 3-5 pieces of content they had never shared before. We were in awe of them. But what truly blew us away, was the support the students showed each other—pep talks, feedback, and heartfelt encouragement. They motivated each other.
5 Mindset Shifts to Help You Be More Authentic In Your Content
Don’t create what you *think* people want to hear, create what *you* want *to say. Don’t fall into the trap of creating for other people's approval. You’ll be on that hamster wheel forever, searching for instant gratification and validation from others.
The Truth about Great Writing: Why Showing Up as Yourself Matters
Good writing takes you where you want to go. It’s a cornerstone of personal branding. The best formula to follow is, “Share what you know online, over and over again.” This practice attracts an audience of like-minded individuals; the people who will later become your followers, clients, and customers.
The Importance of Knowing Your Values While Building Your Personal Brand
It can be hard to know what to post. Creators spend a good portion of their days thinking about what to post. The answer almost never reveals itself clearly. And here’s when it gets even harder: when you post something you feel generally neutral about, and it goes viral.

