Don’t create what you *think* people want to hear, create what *you* want *to say. Don’t fall into the trap of creating for other people's approval. You’ll be on that hamster wheel forever, searching for instant gratification and validation from others.

Good writing takes you where you want to go. It’s a cornerstone of personal branding. The best formula to follow is, “Share what you know online, over and over again.” This practice attracts an audience of like-minded individuals; the people who will later become your followers, clients, and customers.

It can be hard to know what to post. Creators spend a good portion of their days thinking about what to post. The answer almost never reveals itself clearly. And here’s when it gets even harder: when you post something you feel generally neutral about, and it goes viral.

I know the look all too well. The feeling of overwhelmingness is written all over my students’ faces when they tell me their frustrations with social media. I empathize with them. It is exhausting to build one’s personal brand. So how does one take an intentional break from social media while still remaining aligned with the goals they have for their personal brand? Take it from someone who knows.

As many benefits as there are to building your personal brand, there are myths that often inhibit people from sharing what they know online. I’m here to tell you that these myths are exactly that… myths. Let’s debunk some of the main fallacies I hear and why you shouldn't let them get in the way of your personal branding goals.