What to Post When You Don’t Know What to Post
There will be days when showing up feels effortless, and there will also be days when you’ll sit in front of your screen, willing something to come through, and nothing does.
If you’re in one of those moments, this is for you.
1. There is no perfect thing to say
One of the most liberating truths about creating content, though it may not feel like it at first, is that there is no single “right” thing to post, no magic phrase or topic that unlocks the door to virality.
There are countless directions you could go, and none of them are wrong, because the point is not to get it perfect, the point is simply to show up and let yourself be seen.
Even the smallest thought, shared imperfectly, is infinitely better than waiting for some elusive, perfect idea to arrive. And often, it’s in those imperfect beginnings that the real connection happens.
So remind yourself that posting at all is the win, that letting yourself speak, even when your words feel messy or ordinary, is the prize you came here to claim.
2. Stop reaching and start noticing
Some days, no matter how hard you pull, nothing seems to come, and those are usually the days to stop reaching outward and instead turn inward, to simply notice what is already there.
What conversation stayed with you this week?
What small lesson surprised you?
What quiet moment made you feel alive, even just for a second?
So much of the best content you will ever create comes not from manufacturing something brilliant, but from paying attention to the life you’re already living, and letting that be enough.
3. Come back to your why
When the words won’t come, it can be a sign you’ve drifted away from your purpose, that you’ve gotten tangled in what you think people want instead of staying rooted in what you know to be true.
Take a breath and ask yourself why you began sharing in the first place — why this matters to you at all — and let that guide you back.
If you’re building your business, for example, and you’re not sure what to post today, try asking yourself what part of your work excites you so much you could talk about it for hours without getting tired, what story or lesson or idea feels alive in you today, because that is what will carry through to your audience more than anything else.
People can feel your enthusiasm, and when you create from that place it almost doesn’t matter what you say, because the energy behind it speaks louder than the words themselves.
4. Stop trying to guess what people want
One of the most common traps we fall into as creators is believing that we need to figure out what our audience wants to hear, that our job is to perform the version of ourselves that will make them like us.
But what your audience actually wants is much simpler than that… they want you.
They want the version of you who is willing to speak from her own heart, to share what feels most true to her right now, even if it’s not what she thinks they expect to hear.
That’s how trust is built.
And though it might feel counterintuitive, your personal brand doesn’t grow by pandering to your audience, it grows when you stop trying to predict what they’ll like and start creating what you most need to say.
And if you’re still stuck… Here are 5 Prompts for When You Don’t Know What to Post
If you’ve felt yourself drifting lately, or if you’ve caught yourself performing instead of creating, here are five prompts to help you come back to your heart.
Take a breath. Choose one. See what comes.
If I could tell just one story today — not the one I think people want to hear, but the one that feels most alive in me right now — what would it be?
What truth have I been holding back because I’m afraid it won’t “perform well”? What would it feel like to just say it anyway?
If I stopped worrying about likes, comments, or followers, what would I feel most called to share today?
What have I learned or experienced lately that moved me — even if no one else would find it “relevant” — and how could I put that into words?
If I were writing this just for myself — as a reminder of who I am and what I care about — what would I say?
At the end of the day, the words that matter most aren’t the ones you think people want to hear.
They’re the ones you feel most compelled to say.
It’s easy to lose sight of that when you’re in the cycle of posting, measuring, and trying to keep up with what seems to work for everyone else. But the truth is, your audience will forget a hundred posts that followed the formula, and they’ll remember the one that came straight from your heart.
So when you don’t know what to post, let that be your cue to pause. Turn inward. Ask yourself what you most need to say today, even if it’s not perfect, even if it’s not polished, even if it’s just a whisper of an idea.
And then say it. Because the point was never to get it right; it was just to show up.
