How do you stay consistent with our posts? I can do it for a few weeks, but then my motivation ware’s off and I can’t seem to sustain it.

1. The key is to enjoy yourself. If you find the process of creating content to be dull or tiresome, consistent posting will be difficult for you. But if you enjoy what you make, and feel replenished by the creative process, it’s something you’ll likely come back to.

2. The question to start with is why you want to be consistent with your posts? Are you building a business? Are you doing this because you want to express yourself more creatively? What’s the purpose?

3. If you’re building your brand to grow your business, staying consistent with your posting schedule is a must. In this case, “batching” content can prove to be extremely helpful, especially on the days where you don’t feel inclined to post or use social media. When you “batch” content, essentially you pick an allotted time to create content in bulk. Once you have a few posts saved up, you can post them sporadically throughout the week or month. This ensures a consistent feed, while also honoring the natural ebb and flow of your energy and creative spurts.

4. If you’re creating content for the sake of enjoyment and self-expression, well then define what consistency means to you. What does it mean to ‘stay consistent’ and does your expectation of what you should be posting fall in line with the reality of what you can feasibly create? If you’re holding yourself to an impossible standard, consider reevaluating the standard to which you hold yourself. Do you really need to be posting every day in order to feel productive and consistent? What if you posted 2x per week instead? What if, you didn’t hold yourself to a number at all, and instead posted when you felt like it? Does the thought of that feel uncomfortable? Why? The less pressure you put on yourself to post, the more authentic your posts will be.

5. There’s also an important distinction to make between creating and posting. While your posting schedule may vary from week to week, the time you allot to honing your creative skills (writing, video creation, photo editing, etc.) should not. Staying consistent with these practices are vital to your success as a creator, especially as you build an intentional personal brand. Consider that 90% of the creative process can actually happen offline. You can be a consistent, dedicated and productive creator while not logging onto social media. Do not fall prey to the mode of thinking which suggests that the only measure of success is how many times you post in a week. This is crazy! Do we expect our favorite artists to put out new albums every week? Absolutely not. So why should we expect this from ourselves or our favorite creators? Take your time. Go slow. Play the long game. Create boundaries that protect your energy, and don’t let anyone pressure you into posting more than you want to or feel inclined to share. This is your platform.

Who films you? What do you do when you’re in public? The thought of talking into my phone or being in front of the camera, especially in front of other people, gives me secondhand embarrassment.

1. If I am alone, I film myself. If I’m with friends, I ask someone to film me. Two things: be quick and understated. Release any expectations of how you think the video should turn out, and just see what happens. If you’re filming yourself, use a small tripod or place your iPhone against a ledge while you insert yourself in the center of the frame. If you’re with friends, ask them for help! Most of the time, people are happy to lend a helping hand if you tell them what your vision is and why you’re creating a video to begin with.

2. Feeling some level of embarrassment or self-consciousness is to be expected if you’re new to filming yourself in public. Start small—baby steps. If it feels daunting at first, ask a friend to accompany you. If you’re ready to dive in and feel up to the challenge, then pick a public place that doesn’t have too many people.

3. Remember, people aren’t looking at you as much as you think they are. And if they do happen to see you, it’s a fleeting thought in their mind. Besides, people are getting more used to seeing people filming themselves in public. It’s not as uncommon anymore. Just remember your why for doing this or creating something has to be bigger than your fear of what other people will think of you. Focus on your vision, and when you zoom out to consider the impact of what you’re creating, suddenly it won’t seem so terrifying anymore.

What’s the best way to create good boundaries and avoid burnout on social media? I notice I’m spending more time than I would like on TikTok and Instagram.

1. You can create good boundaries with social media just like you do with anything else: by being intentional. Bring awareness to how often you pick up your phone to open Instagram or TikTok. Do you reach for your phone when you’re at a stoplight? Do you open Instagram when you’re experiencing boredom or frustration? Is watching TikTok the first thing you do in the morning?

2. The first step is to become aware. Try not to judge yourself or be overly critical of your thoughts or actions, just notice when you’re using your phone when you don’t want to be. Then notice how you feel when you’re scrolling on TikTok or Instagram longer than you want to. Is there a sense of discomfort or restlessness? Does it feel good? Take note of the consequences of your actions. What are you saying no to when you choose to use your phone? What gets neglected when you are over-using social media? Is it your loved ones who miss spending time with you? Is it your business that suffers? Your wellbeing? Again, try not to place judgment on yourself, but have the courage to look at yourself honestly through a compassionate lens. When you begin to see the reality of what’s occurring, change becomes something that happens naturally over time.

3. When you have good boundaries around social media, you are less likely to feel burdened, pressured, or resentful—you can create more freely and effortlessly because you don’t feel like a slave to these apps or the people who are using them and engaging with your content. Healthy boundaries protect the longevity of your personal brand, so prioritize your digital well-being by monitoring your screen time, opening apps intentionally, and enjoying the creative process offline for as much as you can.

How do I avoid over-sharing on social media? I want to be more authentic but I’m afraid of being too vulnerable.

1. The definition of oversharing boils down to individual comfort levels. Being your authentic self on social media doesn’t always correlate with sharing a vulnerable piece of your life or story. Authenticity looks different for everyone and at different seasons in life.

2. It’s important to ask yourself before posting something personal, “What purpose does this serve? What is the intention behind sharing this post with my audience? And how will I feel after I post this? Am I comfortable with this content being seen by my parents? Grandparents? Employers?”

3. Think about what will happen if you don’t post— will you feel upset that your story or photo isn’t being shared with others, or feel perfectly fine keeping it to yourself? Begin to question what need you’re trying to fulfill through your posts. Then, you can reassess whether or not you want to share it.

4. As creators, we should challenge ourselves to share honestly and intentionally with our audience, but we should be wary of crossing personal boundaries which are there to protect us and our well-being. What do you want to keep for yourself and what do you want to share with others?

5. Most of the time, if you’re being honest with yourself, you know when to dig deeper to reveal your weaknesses and vulnerabilities, and when you should pull back a little. If you want to pull back, it can be as simple as changing a sentence or omitting a few words from your story to make it feel softer and less polarizing. There’s a lot you can do with the verbiage to create the same impact with less detail. You don’t always have to scrap the entire piece in order to protect yourself and have healthy boundaries around what you feel comfortable sharing.

6. When debating sharing intimate content, the first step is to ask yourself what you are getting out of oversharing; that way, you'll better understand why you're doing it. For instance, do you feel like you get more likes when you share intimate parts of your dating life? Or, do you want to bring awareness to a subject you find is underrepresented and needs more attention? Maybe it’s both.

Where do you find the time for this? I struggle to prioritize content creation and rarely feel excited to sit down and start when I do.

1. Unfortunately, there is no magic solution to this problem. Content creation takes time. You’re not doing anything wrong if it takes you 2-3 hours to make a new post, especially in the beginning if it’s something you’re new at doing. But you can make it easier on yourself by creating content you feel excited to make and not putting pressure on yourself to make content that doesn’t. Frankly, that’s the only way to stay consistent with this practice over the long term.

2. And content creation is just that, it’s a practice. Just like you make time for the gym, yoga, or running. You will also have to integrate content creation into your routine so it becomes a part of your lifestyle, and not a chore or something to check off a list.

3. Begin to see content creation as documentation. If you can get yourself into the habit of documenting your life as it happens versus manufacturing moments or events specifically for the purpose of filming them. For example, if I was already planning on going to dinner with my friends, and were excited about trying a new restaurant, I would see this as an opportunity to make a fun video for TikTok or Reels. I may choose to document moments from this experience and edit my video later when I’m by myself and the evening is over. The goal is to look for opportunities where documenting feels natural and easy and to save the editing process for a time when you are able to focus and be present with the footage.

4. As with anything, this takes time. The most important thing is not to give up when you don’t see results right away in the beginning. If your videos aren’t receiving the engagement you had hoped, keep going. Every post is making you better at posting. Every time you create, you become a more seasoned creator. Your experience will improve your videos and posting will become more natural and easy the more that you do it.