The 4 Types of Content That Are Working Right Now
Anna here 👋 If you've been hitting a wall with your content and growth feels slow, inconsistent, or nearly impossible, I want you to hear this first:
It is still possible to grow online.
Not in a vague "just keep posting" way. And not by chasing every trend or forcing yourself into formats that don't feel authentic.
Over the past year, we've seen real, measurable growth with our clients:
One client grew from 3,000 to 20,000 followers on Instagram in just over a month.
Another went from 10,000 to 50,000 followers in six months.
Another went from 0 to 13,000 followers within 6 weeks.
None of this happened by accident. And none of it required posting ten times a day. It came down to how they were showing up — and more specifically, the styles of content they committed to creating.
As we head into 2026, these are the four content styles that matter most for creators who want growth that actually lasts.
1. Storytelling Voiceovers
Storytelling voiceovers are typically 60–90 second videos made up of a montage of clips, paired with music and a narrated voiceover.
The most important thing to understand about this format is that the story comes first.
I always recommend starting by deciding what story you want to tell and letting that story act as the anchor for the entire video. Once the narrative is clear, the clips you choose should support the words you’re saying. Ideally, each sentence or beat of the story is visually reinforced by what’s happening on screen.
This format works exceptionally well right now because standing out has become harder than ever. Every time you post, you’re competing with thousands, sometimes millions, of other pieces of content.
A story, especially a personal one, immediately improves your chances of getting your content seen. Because no one else has lived your experiences. No one can tell your story the way you can. That alone makes this style of content inherently different. It creates emotional connection, slows people down, and gives them a reason to stay.
In a crowded feed, storytelling voiceovers don’t just perform well, they feel different.
2. Vlog-Style Content (Day in the Life)
Vlog-style content, think “day in my life,” “morning routine,” or documenting a specific part of your day, is about giving people a window into your world.
This could look like:
Following your morning or evening routine
Documenting a workday or creative process
Capturing a specific season of life you’re in
There’s a lot of flexibility here. You can use original audio, talk directly to the camera, add a voiceover, or mix formats. What matters most is that it feels observational, like the viewer is with you.
This format works especially well when you’re highlighting a specific facet of your career or lifestyle.
For example, I have a client who’s a reporter and news anchor in D.C. He shares his morning routine, which starts around 3 a.m. Watching the behind-the-scenes of that process is inherently interesting because it’s not something most people experience.
If there’s something unique about your routine, your work, or the season of life you’re in, this is where to lean into it.
Vlog-style content builds familiarity and trust. Over time, people don’t just follow your content—they follow you.
3. Story-Driven Carousels
Carousels are still incredibly powerful, especially when they’re used for storytelling rather than information dumps.
Instead of starting with a title slide or a headline that explains what the post is about, I recommend jumping straight into the narrative.
The first slide should feel like the opening line of a story, not a summary.
From there, you can unfold the story slide by slide in written form. This works beautifully for:
Personal moments
Reflections
Lessons learned through experience
Emotional turning points
The reason this format performs so well is the same reason storytelling voiceovers do: stories create emotional resonance. The feelings that come up when someone reads a story — curiosity, recognition, relief, empathy are universal.
And when people feel something, they stay. They swipe. They share. They follow.
4. Talking Head Videos
Talking directly to the camera is one of the fastest ways to build trust and connection with your audience.
On paper, this format looks easy. In practice, it’s often the hardest.
Speaking clearly, succinctly, and naturally on camera takes practice. The good news is that there are a couple of ways to make this much easier.
The first is to practice off-camera.
Talk through your opening in the car. Say the idea out loud while walking. Work through the kinks before you ever hit record. This helps your body relax so the words flow more naturally once the camera is on.
The second is to write before you record.
You don’t need to memorize a script, but clarifying your thoughts on the page makes a huge difference. When you know what you’re trying to say, it becomes much easier to say it simply and honestly.
When done well, talking head videos help your audience feel like they actually know you, and that’s invaluable.
Final Thoughts
All four of these content styles are powerful on their own. Together, they create depth, clarity, and momentum. They help you stand out. They help you connect. And they help you grow without burning out or chasing trends.
If you want help creating each of these formats, we’re going to be breaking them down step by step inside an upcoming PBA content challenge this February.
Each week, we’ll focus on one style and walk through exactly how to create it from idea to execution.
It’s free to join with a free trial, and I’d love to have you there.
