How to Grow on TikTok in 2025: Post More
If you’ve been posting on TikTok and still not seeing results. If you've been debating what to post, how often, or wondering why your content isn’t getting views — this might be the perspective shift you need.
Kelsey Soles, a creator who grew her following from 200,000 to over a million, didn’t do it by chasing perfection or meticulously scripting every post. She did it by showing up, every day, with a volume of content most people wouldn’t dare to try. At one point, Kelsey was posting 20 videos a day—while working a full-time job as a real estate agent.
“When I was making 20 videos a day, I had a full-time job. I would film 10 in the morning before work and 10 more after I got off. I did that for a year until I reached a following of 200K.”
While that pace isn’t realistic, or even necessary, for most people, the mindset behind it is what matters most. Kelsey wasn’t waiting to feel inspired or obsessing over the perfect angle or caption. She was treating her TikTok account like a muscle that gets stronger the more you use it.
Why Volume Works on TikTok
One of the biggest misconceptions about content creation is that quality always trumps quantity. And while there’s truth to the idea that valuable content matters, what often gets overlooked is that TikTok’s algorithm isn’t necessarily looking for polish—it’s looking for patterns. The more you post, the more data the platform has to work with, and the more likely it is to push your content to the right people.
Kelsey calls it “quantity with intention.” Even today, she doesn’t post 20 times a day anymore, but when she’s actively trying to grow, she still aims to publish between five and ten videos daily. According to her, staying visible on the app is essential, because if you’re not actively posting, TikTok will deprioritize your content.
“If you want to stay static, you can post once or twice a day. But if you want to grow, you have to stay active—or the app will punish you.”
Here’s what creators often miss:
You don’t need every video to go viral.
You just need one.
But your chances of that one happening go up dramatically the more you post.
What Happens When You Post More
One of the most helpful ways to reframe your relationship with TikTok is to stop thinking about each video in isolation. Instead, start looking at your account as a whole.
When you increase your output, your average views per video might temporarily go down. But your total views across the account are likely to rise. And when just one of those videos takes off, it often triggers a ripple — or what Devon Canup calls the tsunami effect — where older videos suddenly gain traction, your follower count jumps, and your entire account benefits from the momentum of that single breakout moment.
This only happens if you’ve already built up a backlog of content. In other words, you have to be out there in the water, creating consistently, for the wave to reach you.
When you increase your output:
Your average views per video might go down, but…
Your total account views will likely go up.
And when a single video takes off, it lifts everything — your older videos, your follower count, your visibility.
In a nutshell, that’s the tsunami effect: one wave of momentum can wash across your whole account. But only if you’re already out there in the water.
Quantity Helps You Find Your Voice — and Your People
There’s another reason this approach works, and it has nothing to do with the algorithm. Posting often doesn’t just give you a better shot at going viral, it gives you a clearer sense of who you are online. You get to experiment, to test ideas, to show more sides of yourself. And in doing so, you invite others to connect with the parts of you that feel most real.
“If you’re trying to find your people, the more you post about your life—your hobbies, your opinions, what you’re up to—the more likely you are to find like-minded individuals,” Kelsey explains.
She also emphasizes that creators, especially women, often put too much pressure on how they look in every video. But perfection isn’t what builds community. In fact, it can get in the way. If you’re obsessing over how you look, whether a post is “on brand,” or if it’s even worth posting… you might be missing the point.
“Not everything’s a thirst trap. Girls especially aren’t following based on how you look. They’re following based on how you make them feel.”
In other words, relatability > perfection. You don’t need to be the most polished, beautiful, or even strategic creator. You just need to be real, and consistent.
What to Do If You’re Feeling Stuck
If posting on TikTok has started to feel heavy or overwhelming, it’s easy to assume the solution is to slow down, scale back, and wait until you feel ready. But what Kelsey’s story suggests is that the opposite might be true.
Sometimes, what we interpret as burnout is actually fear — fear of being seen, fear of not doing it right, fear of putting ourselves out there before everything is perfect. But waiting for things to be perfect is a recipe for staying silent.
So instead, try this:
Commit to posting once a day for a week. If that feels manageable, increase it to two or three.
Don’t overthink it: film something simple, use a trending sound, share a quick thought or story.
Treat your account like an experiment, not a polished brand or product.
Remember,growth doesn’t come from holding back until you have all the answers. It comes from putting yourself in motion. Because the more you share, the easier it becomes to show up as your whole self. And the easier it becomes to get the results you want.
