Our program is designed to foster a learning environment that is both challenging and supportive, and we believe that the best way to achieve this is by bringing together a diverse group of individuals who possess a range of skills, perspectives, and experiences. We're looking for candidates who not only meet our basic requirements (watch the video above) but who are also passionate about their goals and aspirations, and who are committed to living authentically, both online and offline.

An important characteristic we seek in our applicants is a genuine interest in the course. We want students who are excited about learning and who are eager to explore new ideas and perspectives, and who are willing to challenge themselves in order to grow and develop.

Finally, we are particularly interested in candidates who are working on something creative or special, such as writing a book, starting a business, building a community, or pursuing some other passion or interest. We believe that individuals who are engaged in these types of endeavors are more likely to be motivated, focused, and committed to their goals, and we are excited to support and encourage their efforts.

To enroll at PBA, you must first apply and be accepted into the program. Once accepted, you will need to pay tuition. The cost of tuition for PBA is $3,000 if paid in full. Alternatively, you can choose to set up an installment plan with options for 12, 18, or 24 months.

Please note that there may be additional costs associated with attending PBA, such as website expenses, email marketing, and content creation tools.

Your tuition goes towards various expenses that help keep the course running smoothly, such as paying for subscriptions to Kajabi, Slack, and our email providers. It also covers the time and effort it takes to manage and maintain the course, including paying our dedicated coaches who are committed to helping you succeed. By investing in this course, you are supporting our mission to empower students to build authentic brands that will continue to thrive for years to come. We are dedicated to providing high-quality content, resources, and support to all of our students, and your tuition helps make that possible. Thank you for your support!

Our program spans 12 weeks and is designed to be intensive, but also flexible. Every Monday at 7pm EST, we hold a "Symposium" where I teach the week's lesson. These sessions are recorded, so you have the option to attend the live session or watch them at your own pace. On Thursday evenings at 7pm EST, we have a "Breakout Call" where you and your peers will share your progress and receive feedback from the group.

In addition to the live sessions, there is also some work to be completed between sessions. The amount of time required to complete this work will vary depending on the lesson, but we estimate that it will be a few hours per week. However, the time commitment can be tailored to your needs and preferences.

Regardless of your schedule, we are committed to helping you achieve your learning goals and will work with you to ensure that you get the most out of the program.

By the end of the course, students will have a clear understanding of their personal brand, defined core values, a personal brand story, a core message, and a visual identity.

They will have developed their own website and optimized their social media profiles, learned how to create authentic content, and how to stay consistent with their posts over time.

Additionally, they will have strategies for managing their personal brand over the long term.