Repost Your Content. Why Your Posts Deserve a Second (And Third) Chance
One of the most common mistakes creators make is assuming that if a post doesn’t perform the first time, it wasn’t worth posting in the first place. The truth is: sometimes it’s not the message, it’s how the message was packaged. And if you really believe in what you’ve shared, you owe it to yourself to keep sharing it until it’s seen by the people who need it most.
The Post I Believed In (Even When It Flopped the First Time)
A few months ago, I shared a carousel on TikTok that I loved. I knew the story was strong, and that it would resonate with the right people.
But… it didn’t take off.
Not the first time.
Not the second.
Not even the third.
Still, I kept going. I reposted it five different times. Why? Because deep down, I believed in what I was sharing.
I believed:
The story mattered
The message was universal
The content was good—it just needed better framing
And guess what? I was right.
What Finally Made My Post Go Viral
Instead of easing into the story, I cut straight to the action. The opening sentence dropped readers right into the middle of the moment. There was no build-up and no backstory. Just narrative, tension, and clarity.
BEFORE
AFTER
Making those changes is when the post finally took off.
So, remember this:
✨ Sometimes what you’re saying is right—it just needs to be heard in a different way.
Lessons Learned from Reposting Content
If you’re a creator, coach, or business owner building your brand online, here’s what I want you to know:
Don’t delete posts just because they didn’t perform. Keep them. Rework them. Repackage them.
Repetition builds resonance. People often need to see something multiple times before it sticks.
High-performing content isn’t always about quality. Sometimes it’s timing. Sometimes it’s the hook. Sometimes it’s just luck.
Your job is to keep showing up. Audiences might not recognize your value right away. That doesn’t mean your work isn’t valuable.
The Power of Believing in Your Story
When we stop ourselves from reposting because we think it’s “too repetitive” or “already been done,” we rob our audience of the chance to actually see it and make their own judgements
The internet moves fast. Maybe people didn’t see your post the first time. And even if they did? Sometimes, they just need to hear it again — on a different day, in a different mood, at a different stage of their journey. If you believe in what you’re saying, say it again.
Want to See the Post That Took Off?
Here’s the original TikTok post I referenced: Watch it here.
Study the structure. Notice the shift. And next time you’re tempted to delete a post that didn’t “perform,” ask yourself:
Do I still believe in this?
If the answer is yes, try again.
Need help repackaging your content so it gets the reach it deserves?
Join us for PBA Summer School — a 3-month experience (June-August) to help you refine your message, repurpose your best content, and finally get seen for what you do best. Whether you're building your brand, launching something new, or trying to show up more consistently online, Summer School gives you the tools, structure, and support to do it your way.
