Here’s the key difference between Instagram and TikTok right now:

Instagram - Adam Mosseri, head of Instagram, stated in a recent podcast that Instagram's main goal is to connect people with their friends. As a result, the algorithm pushes content that’s being shared.

TikTok - Has become one of the internet's largest search engines. People are going to TikTok before Google (crazy, right?). As a result, the algorithm is pushing content that's being searched.

So, prioritize creating SENDABLE content on Instagram.

and creating SEARCHABLE content for TikTok. 

Did you miss our post about hooks? Read it here.

Look out for the next email where we share our final piece of advice.

How Our Program, Personal Brand Accelerator (PBA), can help you:

1. Join the PBA Community and Get Higher Engagement on Your Content

10x your content's engagement and start seeing real results on social media. You have something important to say, and more people need to hear it. Get direct feedback and stay consistent with your posts by joining our community.

2. Take the PBA Course and Start Building Your Personal Brand Today

Want to build your brand, but don't know where to start? Our 12-lesson framework will help you:

• build your personal brand

• tell powerful stories people can’t stop reading

• present yourself accurately and effectively online

• stop wondering what to post on social media

You are special. There is a reason you are here. You have something important to say, and others want to hear it.