How to Be a No-Niche Lifestyle Creator (When No One Knows Who You Are)
Maybe you’ve tried it.
You’ve posted voiceover videos, day-in-the-life vlogs, or outfit-of-the-day clips. You may have even had a little success, but it just hasn’t gone anywhere.
If that’s you, you’re not alone.
Most people who start lifestyle content either give up, post haphazardly, or keep going with this underlying sense of angst and frustration — like, why isn’t this working?
And here’s the truth: what you’re attempting to do is one of the hardest things you can do as a creator. Building a loyal, invested community around your life — not a niche, not a skill, but your everyday world — is rare. Very few people actually pull it off.
But it’s not impossible.
And with the right strategy and the right support, it’s absolutely something you can do.
This post is going to help you start.
1. Why Your “Everyday” Content Isn’t Converting (Yet)
Right now, people don’t know who you are. So when you post casual, off-the-cuff content — a random outfit, your lunch, your Sunday plans — it’s hard for it to land. Not because it’s bad, but because it lacks emotional entry points.
Until you’ve built context, casual doesn’t convert.
So instead of leading with “la-di-da” moments, get personal.
Talk about what’s going on in your inner world. What you’ve been thinking about, struggling with, feeling lately. Let people into the story behind the moments you’re sharing.
That’s how people start to care — not because your outfit is cute or your brunch spot is trendy, but because they start to see you.
Your Personality Can Be the Hook
Getting personal doesn’t always have to mean getting deep.
Maybe your personality is your differentiator. Maybe you don’t want to open up about your inner world, but you can show people how you see the world — through humor, wit, timing, or the way you narrate your life.
That can work just as well. Because ultimately, what people connect to is presence. Whether that’s vulnerability or levity, your goal is the same: make them feel something real.
2. Your Content Is Be Better Than You Think
There’s always room for improvement when it comes to storytelling, editing, and pacing. But I also want to be clear about something: sometimes, it really does come down to timing and luck. The right video, on the right day, for the right audience.
So if you’ve been posting consistently, you’re proud of your work, and it’s not going anywhere, don’t use that as evidence that you’re doing something wrong.
You might not be.
But if you know your edits could be stronger, your storytelling feels flat, or you’re uncomfortable on camera — then it’s time to learn.
Study the craft. Get feedback. Join a community that can help you improve faster.
Whether that’s PBA or something else, don’t wait to get help. Constructive feedback will save you literal years of trial and error.
And if opening up on camera feels hard, that’s okay — it’s a skill that can be learned. In the meantime, lean into what is natural for you. Maybe that’s your visual eye: your home, your outfits, your surroundings. Maybe it’s the small, peculiar details that make your world interesting.
Novelty goes a long way.
People love to see what they can’t see anywhere else.
So show them.
3. How to Turn Your Life Into a Story People Want to Follow
What the best lifestyle creators do so well isn’t just sharing random moments, it’s telling the story of their life as it unfolds.
They make their everyday lives followable.
They share content people want to keep up with.
Think of it like this: what season of life are you in right now?
What are you in the middle of?
When my husband Trevor and I were renovating our home, that became an anchor point for my content — something people could follow week after week. There was progress, change, emotion, and a natural story arc.
Potential Real-Life Storylines to Build Around
Pregnancy or motherhood: invite people into your journey as you prepare, grow, and adapt.
Wedding planning: from engagement to the big day, share milestones, details, and reflections.
Home buying, apartment hunting, or renovation: document progress, setbacks, and the evolution of a space.
Career transition: changing paths, starting a business, or navigating a new chapter of work.
Creative pursuit: writing a book, training for a marathon, learning a new skill — something people can watch unfold.
Lifestyle shift: moving cities, healing from burnout, or starting a new routine.
And if you don’t feel like you’re in the middle of anything big, that’s perfectly okay. You don’t have to manufacture a story that doesn’t feel authentic. But it’s worth asking yourself — if you want to be a no-niche lifestyle creator — what’s a throughline you can give people to follow?
This past summer, for example, I wasn’t in a big “life moment.” I had just finished writing my book, and I was in a quiet, in-between season, healing from burnout. So I made that the story — designing my home, finding street treasures, doing small projects, and sharing the process.
It worked because it was real.
You can do the same. Maybe for you it’s a creative project, a hobby, a challenge, or a new routine you’re building. Whatever it is, let people follow along.
That’s what builds connection.
4. How to Be Aspirational Without Forcing It
Aspiration matters — but not in the way most people think.
People are drawn to creators who make life look possible. Not perfect, not untouchable, but slightly out of reach in a way that inspires them to imagine more for themselves.
That’s why creators like Alix Earle resonate. It’s not just the aesthetic — it’s the feeling that she’s both like us and a little bit ahead of us. She represents what people want to feel: confident, vibrant, alive.
You don’t need to try to be aspirational. (Please don’t — it will backfire.)
The trick is to trust that you already are, in your own way. The way you decorate your home, the rhythm of your mornings, the way you carry yourself — all of that communicates aspiration without you ever having to say it.
So instead of performing it, live it.
Let people decide for themselves what feels inspiring about you.
5. The Secret to Feeling Natural on Camera
Being a “natural” on camera isn’t about effortless confidence; it’s about feeling comfortable. When you feel safe in your body, aligned with what you’re sharing, and present in the moment, that ease naturally translates on screen.
It’s not about extroversion — it’s about truth.
Getting there takes practice. Showing up when you feel awkward. Filming when you’d rather hide. Saying things out loud before you hit record. Over time, you’ll stop performing for the camera and start being with it.
And when your real presence starts to come through, people lean in.
That’s when they trust you.
6. Connection Is the Ultimate Win
This is the heartbeat of everything.
Connection is the real goal — not followers, not virality, not aesthetics.
When I say connection, I mean those tiny, human moments when someone sees themselves in you. When something you say, do, or express makes them feel understood.
That’s what keeps people coming back.
The more of yourself you allow others to see — your quirks, your thoughts, your contradictions — the more connection you create. And connection is what makes people stay.
Because when someone connects with you, it’s not about your niche anymore.
It’s about who you are.
Want Help Building Your No-Niche Personal Brand?
If you’re ready to stop guessing, build confidence on camera, and finally find your rhythm as a creator, join me inside Personal Brand Accelerator (PBA).
PBA is where creators like you learn how to craft your story, refine your message, and build a personal brand that actually connects. You’ll get:
Monthly strategy calls and community support
Personalized content feedback
A clear storytelling framework that works on any platform
You don’t need to do this alone.
