None of us *own* our social media profiles. If Instagram shuts down tomorrow, your profile vanishes with it.

With a personal website, you can be certain that your portfolio of work is secure.

Not to mention, your website is the only corner of the internet that will ever be uniquely yours, a place where you have unlimited creative freedom to shine. Write your own narrative. Showcase your visual identity. And stand out from the crowd.

If you’re ready to launch your personal website, ask yourself these 4 questions, first!

1. What are the main objectives for my site?

   Determine your goals for your personal website. For example, Do you want to build your email list? Sell a product or a service? Showcase a live portfolio of your work? Use your core objectives to inform how you write your website copy.

2. Is my site copy written in my unique voice?

   Ditch the pretentiousness and write like yourself. A conversational tone can help you stand out and cut through the noise. It captures your readers' attention and keeps them interested in what you have to say. Don't sound like everyone else! Write like you.

3. Are my colors and fonts well-defined?

   Establish your visual identity by creating a mood board and color palette, and selecting mood words.

4. Is my website optimized for search engines?

   Embed your site with keywords relating to your niche/industry. Use tinypng.com to compress images before uploading them to your site. Title each image. Create content that incorporates your keywords. Optimize headings with keywords. Update your blog regularly.

Join Personal Brand Accelerator to launch your website, create your visual identity, and optimize your site for search engines. Put your name on the waitlist and you’ll be the first to know when a new round opens for enrollment.